Beyond Marketing's Visitor Identification Software Monitor:
Companies use Visitor Identification software to profile the people who visit their websites, with the final goal of converting them into customers. Most website design and management solutions only offer statistics like the number of visitors and the number of visits. Still, there is no detailed information on the profile of website visitors. Visitor Identification software provides salespeople with the information missing from website visitors necessary to convert them into leads. Marketers can also use Visitor Identification software to better target visitors with content.
To effectively use this software, salespeople and marketers must work with web development teams to integrate visitor identification solutions into the company website. The information gathered by Visitor Identification software is used by sales and marketing departments and, therefore, needs to be transferred to CRM solutions.
To qualify as a Visitor Identification software, a solution must:
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Collect visitor information, like company and contact information, which can be managed using lists
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Include metrics such as the frequency of the visits, time spent on the website, as well as specific pages that have been visited
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Create customer profiles and criteria to filter visitors that are more likely to be interested in buying
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Alert and notify salespeople when new opportunities are available
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Integrate with sales and marketing solutions such as CRM, sales effectiveness, and lead generation software (lead capture, lead scoring, and lead intelligence)
Tracing an IP Address:
To many people, tracing an IP address probably seems like what you would see in a movie: an elite hacker working on a laptop to expose someone’s physical address halfway across the globe. Like most things in Hollywood, the reality isn’t that glorious or complicated. Though it is true that a talented hacker can do a lot of things, anyone can learn to trace an IP address.
Admittedly, we will show you the IP address tracking methods are simple and only show information about the internet service provider, city, and state. To obtain revealing information, you’d need to employ tactics of dubious legality or get law enforcement involved. That said, there are reasons to learn a simple IP trace.
Learning how to track an IP address is a good way to track an email or look into the whereabouts of a company or URL. Knowing how to look up an IP address and hide yours is also part of knowing how to protect your privacy and yourself.
Though there are many ways to stay safe on the internet, everyone should learn how to trace an IP address just like they should learn how to change a tire. In this quick guide, we’ll show you how to do it. If you live in the U.S., check out our explanation of how to get a U.S. IP address, too.
What Is an IP Address
An IP address looks like a string of letters and numbers, but that strand of characters is how computers using the IP/TCP suite — the internet — are identified online. In other words, it’s a unique address linked to your online activity. Many may wonder how trackable an IP address is and if it could lead back to them. The answer is yes and no. Your IP address is trackable down to the city, state, and ISP. It alone won’t reveal your address or geographical location, though.